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Keywords: Relationship proneness
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Journal Articles
Are Chinese consumers created equally relational?
Available to Purchase
Journal:
Management Research Review
Management Research Review (2012) 36 (1): 50–65.
Published: 14 December 2012
...Yujie Wei; Zhiyuan Li; James Burton; Joel Haynes Purpose As a relationship‐oriented culture, customer‐firm relationship plays an important role in consumer decision making process in China. Moreover, there are significant regional differences of Chinese consumers in terms of relationship proneness...
