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Keywords: Respect
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Journal Articles
Journal:
Management Research Review
Management Research Review (2023) 46 (4): 557–578.
Published: 20 June 2022
... mediates the effect of brand respect (BR) on funding intention. Moreover, BR also directly drives CF choices. Originality/value This study portrays a remarkably different CF playground compared with conventional campaigns for both project proponents and backers with several theoretical and managerial...
