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Keywords: Revenue
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Journal Articles
Latino entrepreneurs and social media adoption: personal and business social network platforms
Available to Purchase
Journal:
Management Research Review
Management Research Review (2019) 42 (4): 469–494.
Published: 12 December 2018
... platform (SNP) selection. Design/methodology/approach The Technology Acceptance Model’s (TAM) factors of perceived usefulness (PU) and perceived ease of use (PEU) as drivers of Latino/Hispanic entrepreneurs’ social network platform selection are examined as well as the effect of SMA on revenue. Data...
