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Keywords: Service firm performance
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Journal Articles
Journal:
Management Research Review
Management Research Review (2018) 41 (11): 1271–1289.
Published: 09 July 2018
... that involvement capabilities must seek to complement the innovation efforts of service firm such that they can create both customer and firm value. Hence, the position of this paper is that the interaction of customer involvement capabilities and innovativeness will enhance service firm performance...
