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Keywords: Service operation
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Journal Articles
Journal:
Management Research Review
Management Research Review (2018) 41 (11): 1271–1289.
Published: 09 July 2018
... innovativeness and customer involvement work together within the service operation to enhance firm performance. The goal of organizations has evolved from relationship marketing to involving and engaging customers in all possible ways in the value creation process (Pansari and Kumar, 2017). This is because...
