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Keywords: Service production
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Journal Articles
Journal:
Management Research Review
Management Research Review (2019) 42 (10): 1148–1168.
Published: 20 June 2019
...-oriented firms try to build a good rapport and encourage communications with their clients and these actions stimulate proactive involvement in the service production process (Wang et al., 2015). That is, customer-oriented firms focus on increasing long-term customer satisfaction to achieve...
