Keywords: Service-dominant orientation
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Journal Articles
Management Research Review (2025) 48 (3): 341–357.
Published: 24 December 2024
...Tuan Van Nguyen; Nguyen-Hau Le Purpose For developing and testing service-dominant logic (SDL)-based midrange theories of marketing, the operationalization of SDL into the managerial concept of service-dominant orientation (SDO) and its measures is imperative. However, existing scales found...

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