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Keywords: Service-related capabilities
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Journal Articles
Journal:
Management Research Review
Management Research Review (2017) 40 (5): 494–516.
Published: 15 May 2017
... and lifestyle industry. Findings This paper shows that service-oriented international new ventures make use of different market entry modes at the same time. Service-related capabilities allow them to especially use cooperative market entry modes to fuel lacking market knowledge and thus to overcome...
