...Sambashiva Rao Kunja; Acharyulu GVRK Purpose The purpose of the study was to investigate the effect of electronic word of mouth (eWOM) on the value co-creation (VCC) and purchase intentions of consumers in Facebook fan pages of smartphone brands in India. Design/methodology/approach The data...

...Ana Paula Borges; Luiz Antonio Joia Purpose – This paper aims to investigate whether the technological paradoxes identified and prevalent in a series of technologies are also identified in the relationship between executives and smartphones, as well as which of these paradoxes is most strongly...