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Keywords: Social event
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Journal Articles
Journal:
Management Research Review
Management Research Review (2018) 41 (12): 1395–1410.
Published: 09 July 2018
... of institutions – provides value co-creation (Akaka and Vargo, 2015). Service-dominant logic Service ecosystem Other management related topics Co-creation of value Context of experience Social event Wedding According to Akaka and Vargo (2015) , service experiences are not based on discrete...
