... stakeholders. Groups that do not possess any of the above attributes are in fact non-stakeholders, as they do not receive any priority from managers. This classification scheme is summarized in Table I . Social marketing Sustainability marketing Environmental or green marketing Stakeholder...

...Dominic Boyle; Tony Proctor Purpose The purpose of this paper is to supplement the growing literature on social marketing by reflecting on the kinds of social marketing activities undertaken in one area of a public service administered by a large City Council in the UK. The study sought...