Keywords: Social media adoption
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Journal Articles
Journal Articles
Management Research Review (2018) 41 (6): 629–656.
Published: 26 March 2018
...Federica Pascucci; Chiara Ancillai; Silvio Cardinali Purpose This paper aims to review the state-of-the-art literature on social media adoption in business-to-business (B2B) contexts to propose an inclusive and theoretical viewpoint to understand the antecedents of this phenomenon. Design...

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