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Keywords: Social media adoption
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Journal Articles
Journal:
Management Research Review
Management Research Review (2019) 42 (4): 469–494.
Published: 12 December 2018
...Monica C. Gavino; Denise E. Williams; David Jacobson; Iris Smith Purpose The purpose of this paper is to examine both the Latino/Hispanic entrepreneurs’ social media adoption (SMA) for business purposes and the influence of culture on personal versus business social network...
Journal Articles
Journal:
Management Research Review
Management Research Review (2018) 41 (6): 629–656.
Published: 26 March 2018
...Federica Pascucci; Chiara Ancillai; Silvio Cardinali Purpose This paper aims to review the state-of-the-art literature on social media adoption in business-to-business (B2B) contexts to propose an inclusive and theoretical viewpoint to understand the antecedents of this phenomenon. Design...
