...Aluisius Hery Pratono Purpose The purpose of this study is to develop a structural equation model to explain the complex relationship between social network and firm performance by introducing the mediating role of trust, selling capability and pricing capability. Design/methodology/approach...

...Rebeca Cordero-Gutiérrez; Libia Santos-Requejo Purpose The purpose of this paper is to analyze the underlying differences in the intention to participate in online commercial experiments through the social network considering users’ gender and age. Design/methodology/approach The model...