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Keywords: Software firms
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Journal Articles
Journal:
Management Research Review
Management Research Review (2011) 35 (1): 52–68.
Published: 16 December 2011
... Software firms Customer relationships A great deal of research has been conduced on management techniques in SME technology firms (Murphy and Ledwith, 2007), however there is a lack of studies pertaining to the area of marketing in small technology firms (Harrison et al., 2004 ; Hausman...
