...Li Liu Purpose The purpose of this paper is to develop and test a model on the contingent effects of project sponsorship on project performance. Design/methodology/approach The propositions are tested with survey data from project managers and senior managers with project management oversight...

... providing project sponsorship and did not fully understand the acquisition process, perhaps a contributing factor to a cancelled project. An effective project sponsor, who believed the project was both viable and necessary, could have contributed to the success of this project (Sutterfield et al...

...Steve Linstead; Keith Turner Arts sponsorship is very much a Cinderella sister of sports sponsorship. The amounts involved are vastly different, media exposure is much smaller and advertising opportunities are less. Major objectives of arts sponsors are promotion of the corporate image, enhancement...