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Keywords: Sport loyalty
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Journal Articles
Journal:
Management Research Review
Management Research Review (2024) 47 (9): 1289–1306.
Published: 09 April 2024
... satisfaction Sport loyalty Reflecting a central concept of social identity theory (Tajfel and Turner, 1979), identification has received considerable academic attention in studies across disciplines that reveal the unique insights it provides into a variety of critical social science and business...
