...Katharina Maria Hofer Purpose – This study aims to examine the impact of branding aspects on firm performance in several markets of Central and Eastern Europe (CEE). Specifically, the question of brand promotion standardization is the focus of attention. Design/methodology/approach – After...

...Bjoern Muenstermann; Alexander von Stetten; Sven Laumer; Andreas Eckhardt Purpose The purpose of this paper is to enhance the understanding of business process standardization and how it contributes to generating business value. This research is a step towards a solid theoretical framework around...