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Keywords: Status quo bias
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Journal Articles
Journal:
Management Research Review
Management Research Review (2017) 40 (2): 122–141.
Published: 20 February 2017
... looms larger than any perceived gains in a ratio near 2:1 (Kahneman et al., 1991 ; Tversky and Kahneman, 1991). In this case, the reference point is the status quo and the heuristics used lead to a poor evaluation of the alternative. Thus, the status quo bias, first named...
