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Keywords: Store love
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Journal Articles
Journal:
Management Research Review
Management Research Review (2016) 39 (8): 879–898.
Published: 15 August 2016
... selected retail stores using stratified random sampling. The hypotheses were tested using structural equation modeling. Findings The results indicate that the impacts of store loyalty programs on store loyalty and store relations are mediated both by store love and store satisfaction. Practical...
