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Keywords: Store relationships
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Journal Articles
Journal:
Management Research Review
Management Research Review (2016) 39 (8): 879–898.
Published: 15 August 2016
... value to the domain of store loyalty research by empirically establishing the mediating role played by the cognitive satisfaction-affective love framework in shaping the influences of loyalty programs designed by store management on the final store loyalty and customer–store relationship. 30 06...
