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Keywords: Strategic alliance
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Journal Articles
Journal:
Management Research Review
Management Research Review (2014) 37 (6): 518–537.
Published: 13 May 2014
...Kusumaphorn Sompong; Barbara Igel; Helen Lawton Smith Purpose – This paper aims to investigate the relationship among alliance motivation (AM), execution of cooperation (EC) and alliance performance of strategic alliance for commercializing technology and developing products. Design...
