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Keywords: Strategic prioritisation
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Journal Articles
Journal:
Management Research Review
Management Research Review (2026) 49 (8): 984–1003.
Published: 29 June 2026
... promotion as engagement maximisation, the study reframes it as a strategic prioritisation problem shaped by managerial judgement and decision-relevant market signals. Design/methodology/approach Drawing on Strategic Alignment Theory and a diagnostic reinterpretation of Uses and Gratifications Theory...
