... process and proposes an agile framework for this process. Design/methodology/approach The findings and framework are based on 39 semi-structured interviews within an automotive company with a complex and multifunctional strategy deployment process. Data was processed by means of inductive content...

.... Originality/value This is the first study to focus on the thought processes underpinning manufacturing strategy. Strategic decisions Hoshin Kanri Strategic management and leadership Operations strategy Manufacturing strategy Strategy deployment Trade-offs National Natural Science Foundation...