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Keywords: Successful humor
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Journal Articles
How to tell a joke: theories of successful humor and applications to the workplace
Available to Purchase
Journal:
Management Research Review
Management Research Review (2023) 46 (12): 1679–1693.
Published: 28 April 2023
... look to theory to guide us on making suggestions for using humor successfully. Cognitive theories of humor explain the underlying principles of humor, thus providing direction on identifying characteristics of successful humor. These theories generally converge around an incongruity...
