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Keywords: Sustainable consumption
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Journal Articles
Market orientation, marketing capabilities and sustainable innovation: The mediating role of sustainable consumption and competitive advantage
Available to Purchase
Journal:
Management Research Review
Management Research Review (2017) 40 (6): 698–724.
Published: 19 June 2017
...Shampy Kamboj; Zillur Rahman Purpose This study aims to observe the association between market orientation (MO), marketing capabilities and sustainable innovation and to determine the contributions of marketing capabilities, sustainable consumption and competitive advantage as mediators. Design...
