Keywords: Technology acceptance model
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Journal Articles
Journal Articles
Management Research Review (2019) 42 (4): 469–494.
Published: 12 December 2018
... platform (SNP) selection. Design/methodology/approach The Technology Acceptance Model’s (TAM) factors of perceived usefulness (PU) and perceived ease of use (PEU) as drivers of Latino/Hispanic entrepreneurs’ social network platform selection are examined as well as the effect of SMA on revenue. Data...
Journal Articles
Journal Articles
Management Research Review (2014) 37 (4): 409–440.
Published: 11 March 2014
...Nils Koenig; Christopher Schlaegel Purpose – The purpose of this study is to identify corporate blog design characteristics that positively influence the view of actual and potential corporate blog users. Moreover, based on the technology acceptance model (TAM), the paper examines the specific...

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