Keywords: Trust in web site
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Journal Articles
Management Research Review (2012) 35 (9): 818–836.
Published: 03 August 2012
... patronage, and e‐WOM intentions. © Emerald Group Publishing Limited 2012 Consumer behaviour Trust Web sites Blogs e‐WOM e‐servicescape Microblog Retail patronage Trust in web site Consumers are increasingly connecting with one another through electronic means. Consequently...

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