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Keywords: Twitter
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Journal Articles
Journal:
Management Research Review
Management Research Review (2022) 45 (6): 717–734.
Published: 11 October 2021
... theory, Vroom's expectancy theory and cultural modernization theory are followed to identify the dimensions of psychological empowerment. The present study conducted netnography in the platform of Twitter to understand the dimensions of psychological empowerment among women entrepreneurs. Findings...
Journal Articles
Journal:
Management Research Review
Management Research Review (2012) 35 (9): 878–899.
Published: 03 August 2012
... Hypotheses were addressed using two online surveys. The first of these examined persuasive WOM communications on Facebook, the second investigated WOM communication on Twitter. Findings It was found that closeness to the source of a persuasive communication may have less of an impact on message...
