Keywords: Utilitarian value
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Journal Articles
Management Research Review (2019) 42 (10): 1148–1168.
Published: 20 June 2019
... construct and empirically tests their impacts on customer experience. Both utilitarian value and hedonic value are included in the research framework to assess customer value experience. Weiling Zhuang can be contacted at: weiling.zhuang@eku.edu 17 09 2018 20 12 2018 22 01 2019 11...

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