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Keywords: Value co-creation
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Journal Articles
A multi-method bibliometric review of value co-creation research
Available to Purchase
Journal:
Management Research Review
Management Research Review (2024) 47 (2): 183–203.
Published: 28 June 2023
...Sumit Saxena; Amritesh; Subhas C. Mishra; Bhasker Mukerji Purpose This paper aims to examine the origins of value co-creation (VCC) knowledge streams, vis-a-vis their progression over the past 18 years. The study explores how knowledge of this discipline emerged across the tripartite...
Includes: Supplementary data
Journal Articles
Social media marketing and brand authenticity: the role of value co-creation
Available to Purchase
Journal:
Management Research Review
Management Research Review (2023) 46 (6): 870–892.
Published: 14 September 2022
...Shermeen Hasan; Abdul Qayyum; Mubashar Hassan Zia Purpose This study aims to highlight the mediating role of value co-creation between social media marketing, its dimensions – entertainment, customization, interaction, electronic word-of-mouth (eWOM) and trendiness – and brand authenticity...
Journal Articles
Examining the effect of eWOM on the customer purchase intention through value co-creation (VCC) in social networking sites (SNSs): A study of select Facebook fan pages of smartphone brands in India
Available to Purchase
Journal:
Management Research Review
Management Research Review (2020) 43 (3): 245–269.
Published: 15 March 2018
...Sambashiva Rao Kunja; Acharyulu GVRK Purpose The purpose of the study was to investigate the effect of electronic word of mouth (eWOM) on the value co-creation (VCC) and purchase intentions of consumers in Facebook fan pages of smartphone brands in India. Design/methodology/approach The data...
