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Keywords: Variable pricing
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Journal Articles
Management Research News (2008) 31 (3): 189–199.
Published: 31 March 2008
...Adrian Palmer; Una McMahon‐Beattie Purpose Numerous studies have measured short‐term behavioural response to variable pricing, but affective responses have been under‐researched. Trust is a focal point for this research, which assesses the affective consequence of variable pricing as applied using...

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