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Keywords: Web site design
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Journal Articles
The propensity of e‐commerce usage: the influencing variables
Available to Purchase
Journal:
Management Research Review
Management Research Review (2011) 34 (7): 821–837.
Published: 21 June 2011
..., and facilitating conditions) are direct determinants of usage intention and behavior. Gender, age, experience, and voluntariness of use are posited to mediate the impact of the four key constructs on usage intention and behavior. Consumer behaviour Decision making Electronic commerce Web site design...
