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Journal Articles
Journal:
Management Research Review
Management Research Review (2012) 35 (9): 818–836.
Published: 03 August 2012
... processes among consumers is also expanding. Microblog postings and e‐mails may impact consumers' perceptions of retail web sites (e‐servicescape). These perceptions may trigger other outcomes (i.e. greater trust, patronage, or e‐WOM) that redound to e‐tailers' interests. The first purpose of this paper...
Journal Articles
Journal:
Management Research Review
Management Research Review (2011) 34 (12): 1280–1295.
Published: 01 November 2011
... with Cadbury's Cocoa (Erdogan, 1999). © Emerald Group Publishing Limited 2011 Advertising Celebrities Celebrity advertising Celebrity endorsement Discourse analysis Negative associations Web sites Companies invest billions of dollars in paying celebrities for their endorsements...
