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Keywords: Website satisfaction
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Journal Articles
An examination of antecedents of conversion rates of e-commerce retailers
Available to Purchase
Journal:
Management Research Review
Management Research Review (2016) 39 (1): 82–114.
Published: 18 January 2016
...Naveen Gudigantala; Pelin Bicen; Mike (Tae-in) Eom Purpose – This study aims to theorize and empirically examine the relationship between “purchase intention and conversion rate”, “website satisfaction and conversion rate” and “purchase intention and conversion rate”. E-Commerce conversion rate...
