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How the absorptive capacity could transform data into better decisions: a multilevel perspective to deal with the difference between firm sizes

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Marina Proença, Bruna Cescatto Costa, Simone Regina Didonet, Ana Maria Machado Toaldo, Tomas Sparano Martins, José Roberto Frega
Journal: Management Research Review
Management Research Review (2024) 47 (5): 744–766.
https://doi.org/10.1108/MRR-05-2023-0350
Published: 13 December 2023
... at: marinaproenca@gmail.com 14 05 2023 21 09 2023 09 11 2023 12 11 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Absorptive capacity Business analytics Rational marketing decisions Micro small and medium-sized companies...
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