The Big Five personality traits as determinants of green consumerism: a PLS-SEM-ANN analysis

Ashish Ashok Uikey is dedicated Ph.D. Research Scholar affiliated to Symbiosis Center for Management Studies, Nagpur (A Constituent of Symbiosis International Deemed University, Pune, India), currently immersed in his doctoral journey with the esteemed Junior Research Fellowship from the UGC. He is focused on green marketing, green consumer behavior, sustainability, agribusiness, dairy business, agriculture and related domains, and he has already contributed valuable research published in high rated Scopus indexed journals. He actively seeks interdisciplinary and multidisciplinary collaborations to further enrich his academic pursuits.

Dr Zericho R. Marak is Assistant Professor at Symbiosis Center for Management Studies, Nagpur. He completed his Doctorate from Symbiosis International (Deemed University), Pune, India. Zericho was a recipient of Junior and Senior Research Fellowship from University Grants Commission (UGC), India for his doctoral studies. His areas of research interest include supply chain finance, development finance, small and medium enterprises financing, working capital financing and technology adoption and/or diffusion.

Devvandya Mishra is Research Scholar at Jaipuria Institute of Management, Jaipur. She earned her MBA in Marketing and Finance from Poornima University, Jaipur, and her Master of Commerce in Economics from the University of Rajasthan. With two years of experience at Infosys and 2 years as an auditor in the banking sector, she has established a strong professional foundation. She has published two book chapters with Bloomsbury Publishing and numerous articles in various magazines. Her research interests focus on marketing and innovation, technological advancement, digital marketing and consumer behavior and satisfaction.