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Eiman Negm
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Journal Articles
The impact of augmented reality on consumer behavior: a focus on value development, leading to brand engagement and purchase intention
Available to Purchase
Management & Sustainability: An Arab Review (2025) 4 (2): 320–341.
Published: 17 May 2024
Journal Articles
Investigating universities’ social-marketing initiatives that impact students’ pro-environmental behaviors
Available to Purchase
Management & Sustainability: An Arab Review (2024) 3 (4): 404–420.
Published: 02 February 2024
