Mohamed H. Elsharnouby
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Journal Articles

Editorial: Introducing MSAR's new editorial team: perspectives and future directions

Said Elbanna, Tahniyath Fatima, Mohamed H. Elsharnouby, Mohamed Eissa, Amr El Alfy, Shatha Obeidat, Dina Abdelzaher, Heba Younis
Journal: Management & Sustainability: An Arab Review
Management & Sustainability: An Arab Review (2026) 5 (3): 469–473.
https://doi.org/10.1108/MSAR-06-2026-522
Published: 10 June 2026
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Journal Articles

Understanding receptivity to recycled water: mitigating risks and overcoming social reticence for sustainable adoption

Abeer A. Mahrous, Ghada Halim Ashour, Hend M. Naguib, Mohamed H. Elsharnouby, Lina Khattab
Journal: Management & Sustainability: An Arab Review
Management & Sustainability: An Arab Review 1–26.
https://doi.org/10.1108/MSAR-10-2025-0404
Published: 12 May 2026
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Journal Articles

From social media marketing to sustainable tourism development: how functionalities and destination image support sustainable tourism development

Doaa Fathy, Hend M. Naguib, Mohamed H. Elsharnouby, Rana Essam Shazly
Journal: Management & Sustainability: An Arab Review
Management & Sustainability: An Arab Review (2025) 4 (4): 698–722.
https://doi.org/10.1108/MSAR-06-2024-0045
Published: 21 October 2024
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Journal Articles

Using destination to support domestic tourism: the moderated mediation effect of residency length

Hend M. Naguib, Mohamed H. Elsharnouby
Journal: Management & Sustainability: An Arab Review
Management & Sustainability: An Arab Review (2025) 4 (3): 473–494.
https://doi.org/10.1108/MSAR-03-2024-0015
Published: 09 September 2024
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Journal Articles

Building good brand experience to sustain positive electronic word of mouth: the mediating effect of brand love

Reem Mohamed Elalfy, Ahmed Mostafa Abdelwaged Elayat, Mohamed H. Elsharnouby
Journal: Management & Sustainability: An Arab Review
Management & Sustainability: An Arab Review (2025) 4 (2): 217–236.
https://doi.org/10.1108/MSAR-01-2024-0001
Published: 23 July 2024
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Journal Articles

Avatar taxonomy: a new technological tool to enhance the consumer-brand relationships

Mohamed H. Elsharnouby, Chanaka Jayawardhena, Gunjan Saxena
Journal: Management & Sustainability: An Arab Review
Management & Sustainability: An Arab Review (2025) 4 (1): 123–150.
https://doi.org/10.1108/MSAR-07-2023-0037
Published: 01 September 2023
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Journal Articles

Enhancing purchasing stock intention in investor–brands interaction: the moderated mediation role of sector knowledge

Eman Ismail, Mohamed H. Elsharnouby, Mahmoud H. Abd Elaal
Journal: Management & Sustainability: An Arab Review
Management & Sustainability: An Arab Review (2024) 3 (1): 43–68.
https://doi.org/10.1108/MSAR-05-2023-0026
Published: 01 August 2023
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Journal Articles

Hindering or nurturing digital transformation: the role of consumer's thinking capabilities and other customers' perception

Hend M. Naguib, Mohamed H. Elsharnouby
Journal: Management & Sustainability: An Arab Review
Management & Sustainability: An Arab Review (2024) 3 (2): 114–131.
https://doi.org/10.1108/MSAR-10-2022-0052
Published: 28 February 2023
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Journal Articles

Fostering green purchasing behavior: the moderated mediation role of customer disidentification

Maha S. Abdo, Samira A. Ahmed, Basmah K. Awad, Mohamed H. Elsharnouby
Journal: Management & Sustainability: An Arab Review
Management & Sustainability: An Arab Review (2023) 2 (2): 155–176.
https://doi.org/10.1108/MSAR-10-2022-0046
Published: 20 December 2022
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