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Soha Abutaleb
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Journal Articles
Virtual touch, real impact: the role of augmented reality in enhancing the customer experience (CX) of sustainable cosmetics
Available to Purchase
Management & Sustainability: An Arab Review 1–24.
Published: 16 February 2026
Journal Articles
Towards a consumer social behavior theory for sharing economy: an integrated view
Available to Purchase
Management & Sustainability: An Arab Review (2023) 2 (1): 25–46.
Published: 04 November 2022
