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Journal Articles

Using the modified TAM to improve customer retention levels for banks operating in Egypt

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Yasmine Mahmoud Meselhy, Wael AbdelRazek Kortam
Journal: Management & Sustainability: An Arab Review
Management & Sustainability: An Arab Review (2025)
https://doi.org/10.1108/MSAR-10-2024-0157
Published: 24 March 2025
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