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Keywords: Artificial intelligence
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Journal Articles
Management & Sustainability: An Arab Review 1–23.
Published: 28 April 2026
...Samer Abaddi Purpose The aim is to understand and answer the following question: How do employees' attitudes and perceptions of artificial intelligence (AI) influence their performance in a dynamic, tech-driven environment? Design/methodology/approach Focusing on Jordan's evolving information...
Includes: Supplementary data
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Management & Sustainability: An Arab Review (2025) 4 (1): 47–73.
Published: 18 March 2024
...Samer Abaddi Purpose This study aims to investigate the factors influencing the adoption intention of artificial intelligence (AI) by micro, small and medium enterprises (MSMEs) in Jordan. Design/methodology/approach The study adopts the technology–organization–environment (TOE) model...
Journal Articles
Management & Sustainability: An Arab Review (2024) 3 (1): 69–88.
Published: 29 June 2023
... analysis is carried out facilitated by NVivo 20 software. E-Commerce, agriculture technology, data and artificial intelligence and entertainment were at the top of the interviewed start-ups. Findings Nine challenges were observed, critically analyzed and discussed. The challenges are (1) the lack...

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