... application within the online shopping environment remains limited. By addressing this gap, the study contributes valuable insights for online marketers, businesses and policymakers aiming to promote sustainable consumer behavior. RQ2. Do sustainable purchase intention positively mediate...

... behaviors (Vanheusden, 2024). Prior research also links religiosity with intentions to perform pro-social behaviors (Abutaleb et al., 2023). As far as consumer behavior is concerned, early research posited the impact of religiosity on consumer behavior to be indirect and it was not seen as a key...

... in the original model. It also extends the model’s cross-cultural applicability by testing it in Jordan, addressing the research gap on consumer behavior and FEV adoption in a Middle Eastern context. As we mentioned earlier, previous studies established that the VBN model was utilized to forecast various pro...

... these associations, revealing demographic heterogeneity in eco-labeling response patterns. Research limitations/implications This study provides pivotal insights into Indonesian consumer behavior, though its applicability may be limited in culturally different emerging markets. Scholars should explore additional...

... and Qiao, 2020). In the growing urban population and increasing demand, waste can be generated at different levels of the supply chain, enhanced by limitations in technological advancements, visibility of operations and consumer behavior (Malik and Bustami, 2023 ; Mena et al., 2014). Several...

... and in-depth why and how AR impacts consumers’ shopping process. This study addresses various literature gaps, enhancing the understanding of AR: the salient AR attributes that offer consumers hedonic and utilitarian values and how AR influences consumer behavior, specifically when it comes to the development...