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Keywords: Consumer social behavior theory
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Journal Articles
Towards a consumer social behavior theory for sharing economy: an integrated view
Available to Purchase
Management & Sustainability: An Arab Review (2023) 2 (1): 25–46.
Published: 04 November 2022
...Soha Abutaleb; Noha El-Bassiouny; Sara Hamed Purpose The current study is exploring factors affecting social and sharing behavioral intentions. The paper proposes a new theory, the consumer social behavior theory, which aids in understanding social behaviors. This is through the convergence...
