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Keywords: Consumption values
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Journal Articles
Examining the effect of consumption values on green FMCG purchase behaviour: a focus on the theory of consumption values
Available to Purchase
Management & Sustainability: An Arab Review (2024) 3 (4): 385–403.
Published: 14 February 2024
...Telge Kavindya Apsarani Peiris; Dulakith Jasingha; Mananage Shanika Hansini Rathnasiri Purpose This study investigates the influence of consumption values on green Fast-Moving Consumer Goods (FMCG) purchase behaviour in the context of green household cleaning products in the Western Province...
Journal Articles
Fostering green purchasing behavior: the moderated mediation role of customer disidentification
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Management & Sustainability: An Arab Review (2023) 2 (2): 155–176.
Published: 20 December 2022
... behavior (GPB). Second, it examines the relationships between both GSI and GPI, and purchasing behavior mediated by green consumption values (functional value (FV) and social value (SV)). Third, it investigates the moderating effect of customer disidentification (CDI) on the relationships between GSI...
