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Keywords: Customer retention
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Journal Articles
Management & Sustainability: An Arab Review (2025)
Published: 24 March 2025
...Yasmine Mahmoud Meselhy; Wael AbdelRazek Kortam Purpose This study aims to measure customer retention levels for banks operating in Egypt by examining the relationship between attitudes towards using, perceived ease of use, perceived usefulness, trust, and customer experience of m-banking...
