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Keywords: Hedonic value
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Journal Articles
Management & Sustainability: An Arab Review (2025) 4 (2): 320–341.
Published: 17 May 2024
... shows that in the shopping process, AR vividness, interactivity and informativeness lead consumers to develop utilitarian values toward the technology, and AR interactivity generates hedonic values towards the technology. When consumers sense the hedonic and utilitarian values, it impacts consumers...
