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Keywords: Norm activation theory
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Journal Articles
Towards a consumer social behavior theory for sharing economy: an integrated view
Available to Purchase
Management & Sustainability: An Arab Review (2023) 2 (1): 25–46.
Published: 04 November 2022
... of the theory of planned behavior (TPB) and norm activation theory (NAT) to foster the understanding of sharing and social behaviors. Religiosity, as a cultural and psychological factor, along with five major predictors of sharing practices are also incorporated. These predictors are economic benefits...
