Keywords: Purchase intention
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Journal Articles

Green logistics and E-commerce brand outcomes in Egypt: satisfaction as the main path and transparency as a boundary condition

Dhafer Abdullah Alahmari, Abdelrehim Awad, Ahmed Kordy, Ahmed Hegazy, Hammam Abdel Aal Salim Abdel Aal
Journal: Management & Sustainability: An Arab Review
Management & Sustainability: An Arab Review 1–24.
https://doi.org/10.1108/MSAR-11-2025-0461
Published: 14 July 2026
... in Egyptian e-commerce, and clarifies the mediating roles of customer satisfaction and purchase intention and the moderating role of transparency. Design/methodology/approach A quantitative, cross-sectional online survey was administered to 500 Egyptian consumers who had purchased online in the previous...
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Journal Articles

The impact of augmented reality on consumer behavior: a focus on value development, leading to brand engagement and purchase intention

Eiman Negm
Journal: Management & Sustainability: An Arab Review
Management & Sustainability: An Arab Review (2025) 4 (2): 320–341.
https://doi.org/10.1108/MSAR-08-2023-0044
Published: 17 May 2024
...Eiman Negm Purpose This study investigates the impact of augmented reality (AR) on consumers’ shopping process, focusing on value creation, brand engagement and purchasing intents. Design/methodology/approach This quantitative deductive study analyzed 393 questionnaires through non-probability...
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