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Keywords: Religiosity
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Journal Articles
Exploring the influence of religiosity on advertising believability across product types and advertising appeals featuring eco-friendly products
Available to Purchase
Management & Sustainability: An Arab Review 1–21.
Published: 24 October 2025
...Tahir Ashraf Dar; Tahir Ahmad Wani Purpose This research aims to assess whether advertising believability of the viewers is shaped by their religiosity when appeal types and product types are different. It also aims to study the relationship between advertising believability and purchase...
Includes: Supplementary data
Journal Articles
The interrelations between religiosity and consumer well-being: evidence on coping strategies during the COVID-19 pandemic
Available to Purchase
Management & Sustainability: An Arab Review (2023) 2 (2): 126–143.
Published: 28 November 2022
... to examine the potential role of religious coping in enhancing consumer well-being (CWB) during the pandemic. Design/methodology/approach A quantitative approach has been employed, with the use of web surveys, to investigate the relationship between CWB and religiosity among a global sample. Findings...
Journal Articles
Towards a consumer social behavior theory for sharing economy: an integrated view
Available to Purchase
Management & Sustainability: An Arab Review (2023) 2 (1): 25–46.
Published: 04 November 2022
... of the theory of planned behavior (TPB) and norm activation theory (NAT) to foster the understanding of sharing and social behaviors. Religiosity, as a cultural and psychological factor, along with five major predictors of sharing practices are also incorporated. These predictors are economic benefits...
