... industry to address social and environmental issues, shared accommodation has become a cornerstone of the sharing economy. P2P business models, in particular, exemplify sustainable business practices trending within the tourism sector. Design/methodology/approach A qualitative analysis of 3,500 Reddit...

... examined its role in sharing and social behaviors contexts. Originality/value This study is contributing to and enriching the sharing economy research domain through new theoretical developments. A theory adaptation for TPB and NAT was conducted to advance a thorough understanding of sharing and social...